Brand foundation
A written reference for your identity, story, purpose, positioning and voice. We develop it with you, so the way you present your business has something solid to draw on.
Brand Foundation + Website
Send a link that does your business justice.
Together, we clarify what your business stands for and turn it into a distinctive brand and a working website. With the files and guidance to carry it forward.
USD 2,500One complete engagement
Discuss your projectFor broader work across marketing, strategy and operations.
Explore Corporate Work
Before they
ever meet you.
Someone hears your name and looks you up. They're deciding whether your work is what they need. Let them see what you offer, how you approach it and the care behind it.
What guides the choices.
We establish who you serve, what you stand for and why someone would choose you. Your story, standards and ambitions give those choices their character. That becomes a practical reference for the language, visual choices and structure of your website.
From the foundation
to the finished website.
Visual identity
Colour, typography and imagery that belong together and suit your business. We keep what already works and develop what's missing.
A working website
The writing, design and structure of a website built from your foundation. A place for people to understand your offer, explore your work and get in touch.
Ownership and guided AI practice
Your files, control of your accounts, clear instructions and guided AI practice. Learn to assess the work, make routine updates and use your foundation when planning content.
Examples created for this page.
You know the business.
We build from there.
You bring your knowledge of the business: what matters to you, what customers come for and what you want to build.
I develop the foundation, identity and website with you, bringing you into the choices that need your judgment.
Then we work through how you, or someone on your team, can use the files, direct AI and make everyday updates.
Shadi
Dakdouk.
Strategy, writing and website development
I studied business administration and marketing at AUB, then spent years working in a family business in Angola. Working across its people, brands and operations taught me how much a business's promise depends on the work behind it. That understanding shapes how I develop your brand and website.
USD2,500.
One complete engagement
Brand foundation, visual identity, website and guided handover. We agree the scope before beginning.
Discuss your projectDo I need to start from scratch?
No. We keep what serves your business and develop what's missing. A new logo is only part of the work when it's needed.
What costs are separate?
Domain, hosting, AI subscriptions and other third-party services. Ongoing marketing and broader corporate work are agreed separately.
Can I get help afterward?
Yes. I can arrange ongoing support for content, social media and marketing, either with people brought in to work under my direction or by helping you establish or develop a team within your business. The scope, responsibilities and price are agreed separately.
Tell me what
you're building.
Share a little about your business and what you need from your brand and website. We'll start by seeing whether this engagement is a fit.
contact@shadidakdouk.comLocal preview · messages are saved here, not emailed.
Philosophy and Practice
Existential Strategy is the wider body of work behind my approach to people, brands and organizations. It examines the deeper patterns shaping a person, an organization or a body of work.
Corporate Work brings that perspective into a business: connecting its brand promise with strategy, people and operations.